AesirX Analytics is thrilled to be listed among Product Hunt's top 3 in Web3 Products of December, 2022. This incredible award is a credit to the entire AesirX #Community and Partners who have devoted themselves to creating the world's first fully legal, 1st-party Analytics tool and MarTech stack.
<img src="https/api.aesirx.io/images/product-hunt-awards-top-3-in-web3-to-aesirx-analytics.jpg" alt="product hunt awards top 3 in web3 to aesirx analytics" width="942" height="531" />
<h2>AesirX Analytics Benefits</h2>
<a href="https://analytics.aesirx.io/" target="_blank" rel="noopener">AesirX Analytics</a> is an Open Source 1st-party web Analytics tool for developers and all marketers who use customer insights to provide meaningful customer experiences.
<h4>1st-party data</h4>
AesirX Analytics is an analytics platform that collects, stores, and analyzes business data - only ever in a compliant and privacy-first way. This means AesirX Analytics only gathers valuable 1st-party data that doesn’t harm a business's reputation and ensures customers privacy.
<h4>Compliant with GDPR</h4>
AesirX Analytics comes with a locally hosted JavaScript solution that stores business data legally and compliantly in accordance with GDPR and other regional legislation.
<h4>Free Open Source PWA</h4>
AesirX Analytics allows developers to access, change and use software that’s instantly legal and compliant, with the aid of a fully customizable frontend.
<h4>FREEmium version</h4>
AesirX offers a ‘Community’ package that is completely FREE with reasonable limitations. Moreover, there are three more cost-effective levels starting at only $49 and a completely customizable Enterprise-level edition.
<h4>Dynamically scale</h4>
AesirrX Analytics is designed for easy integration into any existing website or application by simply adding JavaScript locally (1st-party).
<h4>End-to-end service</h4>
AesirX Analytics is an optional <a href="https://analytics.aesirx.io/#features" target="_blank" rel="noopener">fully managed Platform as a Service (PaaS)</a>, including hosting, management, service &amp; 24/7 support.
<h4>Seamless integration</h4>
AesirX Analytics can be easily integrated with AesirX Business Intelligence (BI), providing advanced data analysis using various data formats to make it simpler for users to track metrics and assess.
<h4>Extensive insights</h4>
AesirX Analytics integrated with <a href="https://bi.aesirx.io/" target="_blank" rel="noopener">AesirX BI (Business Intelligence) can help your business</a> gain deep customer insights by using various advanced data analysis. This is efficient and goal-oriented for digital marketing plans built on a data-driven foundation. Data analysis includes:
<ul>
<li>Visitor Data</li>
<li>Demographical Data</li>
<li>Behavioral Data</li>
<li>Event Data</li>
<li>Conversion Data</li>
</ul>
<img src="https/api.aesirx.io/images/aesirx-analytics-benefits.jpg" alt="aesirx analytics benefits" width="942" height="883" />
<h2>Christmas Giveaway to celebrate AesirX solutions release</h2>
This Christmas, AesirX is celebrating with the Open Source Community the launch of AesirX Analytics &amp; AesirX Business Intelligence. We are giving away $1 MILLION USD worth of 1280 x 1-year AesirX Licenses.
This event honors the Christmas season as well as welcomes the upcoming release of new AesirX solutions:
<ul>
<li>AesirX Single Sign-On (SSO) on December 7</li>
<li>AesirX MetaVerse CMS on December 14</li>
<li>AesirX Project Information Management (PIM) on December 21</li>
</ul>
Everyone in the Open Source Community has a great <a href="https://aesirx.io/blog/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway" target="_blank" rel="noopener">chance to take home 1-year software licenses worth a total of over $1 million USD</a> this holiday season.
<img src="https/api.aesirx.io/images/aesirx-giveaway-christmas.jpg" alt="aesirx giveaway christmas" width="1200" height="1200" />
<a href="https://gleam.io/cYdeW/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway" target="_blank" rel="noopener">ENTER</a> to WIN.
Sign up for FREE digital marketing tools! (No card details required).
<a href="https://github.com/aesirxio" target="_blank" rel="noopener">DOWNLOAD AesirX Analytics for FREE via GitHub.</a>
Or Visit <a href="https://aesirx.io/" target="_self">AesirX.io</a> for more information.

Product Hunt Awards Top 3 in Web3 to AesirX Analytics

It’s a great honor for AesirX Analytics to be listed among Product Hunt's top 3 in Web3 Products in December 2022

Are you a Developer who often makes data-led decisions when planning and building effective websites? <a href="https://analytics.aesirx.io/" target="_blank" rel="noopener">AesirX Analytics</a> is an Open Source 1st party web Analytics tool for developers and all marketers who use customer insights to provide meaningful customer experiences. This article provides all the information you need to install and start using AesirX Analytics.
<img src="https/api.aesirx.io/images/open-source-1st-party-web-analytics-for-developers.jpg" alt="open source 1st party web analytics for developers" width="942" height="531" style="display: block; margin-left: auto; margin-right: auto;" />
<h2>AesirX Analytics: Benefits for Developers</h2>
<ul>
<li>Open Source - the source code is released free.</li>
<li>GitHub public community repository - an Internet hosting service for software development.</li>
<li>Model–View–ViewModel (MVVM) - helps organize code and break programs into modules to make development.</li>
<li>Easy deployment - just 15 minutes or less to install (skills depending). A step-by-step install guide is available on the website.</li>
<li>Multiple cloud solutions - AWS Hosting / Azure Cloud / Google Cloud deployable.</li>
<li>Unlimited frontend customization (PWA-powered) - a fully customizable frontend.</li>
<li>Change themes - personalize AesirX Analytics with an original design, match colors with any existing brand identity or tailor the theme to your client’s brand identity.</li>
<li>New technology - AesirX Analytics is the latest innovation in software.</li>
<li>Compliant technology - a MarTech stack that does not abuse customer data, only ever using 1st-party data.</li>
<li>Software that has longevity - releasing 20 new integrative solutions in a total of 2 years.</li>
<li>Friendly UI - not overly complicated, but with all necessary functions.</li>
<li>25+ years experience - AesirX series is created by Ronni K. Gothard Christiansen, previously OSM board of directors and a noteworthy leader in the MarTech industry.</li>
</ul>
<img src="https/api.aesirx.io/images/open-source-analytics-for-developers-with-benefits.jpg" alt="open source analytics for developers with benefits" width="942" height="528" />Open Source Analytics for Developers… with benefits
<h2>Client benefits</h2>
<h4>1. 1st-Party Data</h4>
All businesses require customer data and insights in order to provide relevant marketing experiences. But what happens when that data is obtained illegally and in a disrespectful manner? AesirX Analytics only gathers valuable 1st-party data that will not harm an organization's reputation. All data is stored locally on users' compliant 1st-party hosting solutions, and thus the data is owned from end to end.
<h4>2. Highly Functional FREEmium Version</h4>
In addition, there are three more cost-effective tiers and a fully customizable Enterprise-level package that can be built to specifications.
<ul>
<li>‘COMMUNITY’: FREE - Open Source</li>
<li>‘STARTER’: $49</li>
<li>‘TEAM’: $99</li>
<li>‘GROWTH’: $249</li>
<li>‘ENTERPRISE’: $1000+</li>
</ul>
See the different package features here: <a href="https://analytics.aesirx.io/#features"></a><a href="https://analytics.aesirx.io/#features" target="_blank" rel="noopener">https://analytics.aesirx.io/#features</a>
<h4>3. Compliant with GDPR</h4>
AesirX Analytics includes a locally hosted JavaScript solution that gathers and stores data legally and compliantly in accordance with GDPR and other regional legislation, including in-country and first-party storage of citizens' data.
<h4>4. Extensive Insights</h4>
Install and integrate AesirX Analytics with AesirX BI (Business Intelligence) to gain extensive insights into using visitor data for any effective and result-oriented digital marketing strategy built on a data-driven foundation.
<img src="https/api.aesirx.io/images/gain-extensive-insights-into-using-visitor-data.jpg" alt="gain extensive insights into using visitor data" width="942" height="528" style="display: block; margin-left: auto; margin-right: auto;" />
<h4>5. Free Open Source PWA</h4>
AesirX Analytics is built on React/NPM, so now, 20 million JavaScript developers can access, change and use software that’s instantly legal and compliant.
<h4>6. Multi Site</h4>
Designed for easy integration into any existing website or application by simply adding the JavaScript locally (1st-party).
Visit the Roadmap for more details about upcoming features and benefits: <a href="https://dma.aesirx.io/roadmap"></a><a href="https://dma.aesirx.io/roadmap" target="_blank" rel="noopener">https://dma.aesirx.io/roadmap</a>
How it works
Step 1: Download the Open Source PWA package which you can self deploy and host.
Step 2: Set up the configuration in the NPM installer and Customize as you wish.
Step 3: Ensure that you have an active account on <a href="https://analytics.aesirx.io"></a><a href="https://analytics.aesirx.io" target="_blank" rel="noopener">https://analytics.aesirx.io</a> with the domain name registered and the configuration correctly filled out, and then we will automate the entire delivery through our AaaS.
<img src="https/api.aesirx.io/images/js-data-collector-is-installed-1st-party.jpg" alt="js data collector is installed 1st party" width="942" height="528" />JS Data Collector is installed 1st party
<h2>Prerequisites to install AesirX Analytics</h2>
NPM
Just 2 prerequisites are needed to install with NPM. Before installing AesirX Analytics, you only need to install GIT and download and install the node framework.
<ul>
<li>Install GIT. Download at <a href="https://git-scm.com/downloads"></a><a href="https://git-scm.com/downloads" target="_blank" rel="noopener">https://git-scm.com/downloads</a></li>
<li>Download and install the node framework. Click on the URL <a href="https://nodejs.org/en/download/"></a><a href="https://nodejs.org/en/download/" target="_blank" rel="noopener">https://nodejs.org/en/download/</a> and select a platform.</li>
</ul>
Shared Host
Only 3 prerequisites for a computer run build. Make sure the git and node versions have been installed on your local.
<ul>
<li>Install GIT. Download at <a href="https://git-scm.com/downloads"></a><a href="https://git-scm.com/downloads" target="_blank" rel="noopener">https://git-scm.com/downloads</a></li>
<li>Download and install the node framework. Click on the URL <a href="https://nodejs.org/en/download/"></a><a href="https://nodejs.org/en/download/" target="_blank" rel="noopener">https://nodejs.org/en/download/</a> and select a platform.</li>
<li>Install Nginx/Apache on the server.</li>
</ul>
<img src="https/api.aesirx.io/images/developers-follow-the-link-below-for-the-install-guide.jpg" alt="developers follow the link below for the install guide" width="942" height="528" />Developers: follow the link below for the Install Guide
<h2>Install Guides</h2>
Install guide NMP: <a href="https://analytics.aesirx.io/install-guide/npm"></a><a href="https://analytics.aesirx.io/install-guide/npm" target="_blank" rel="noopener">https://analytics.aesirx.io/install-guide/npm</a>
Install guide Shared Host: <a href="https://analytics.aesirx.io/install-guide/shared-host"></a><a href="https://analytics.aesirx.io/install-guide/shared-host" target="_blank" rel="noopener">https://analytics.aesirx.io/install-guide/shared-host</a>
Install guide AWS: <a href="https://analytics.aesirx.io/install-guide/aws"></a><a href="https://analytics.aesirx.io/install-guide/aws" target="_blank" rel="noopener">https://analytics.aesirx.io/install-guide/aws</a>
Install guide Azure: <a href="https://analytics.aesirx.io/install-guide/azure"></a><a href="https://analytics.aesirx.io/install-guide/azure" target="_blank" rel="noopener">https://analytics.aesirx.io/install-guide/azure</a>
Download on GitHub
Download AesirX Analytics on GitHub: <a href="https://github.com/aesirxio"></a><a href="https://github.com/aesirxio" target="_blank" rel="noopener">https://github.com/aesirxio</a>
Developers Community on Telegram
Join the friendly “AesirX Community'' on Telegram and celebrate Free Open Software together.
Telegram: <a href="https://t.me/aesirxio_community"></a><a href="https://t.me/aesirxio_community" target="_blank" rel="noopener">https://t.me/aesirxio_community</a>
<a href="https://gitlab.redweb.dk/aesirx/analytics" target="_blank" rel="noopener">DOWNLOAD Open Source AesirX Analytics for FREE via GitHub.</a>
Find out how our 1st-party Analytics JS Collector tool will ethically gather your first-party business data insights. Visit <a href="https://analytics.aesirx.io/" target="_self">AesirX Analytics</a> for more information.

Open Source 1st-party web Analytics for Developers

 AesirX Analytics is an Open Source 1st party web Analytics solution for Developers with tons of features. Get all the information and links in one article

Google has made recent announcements that Universal Analytics will be replaced with Google Analytics 4 in 2023, which is believed to be their “next-generation measurement solution” [1]. This means Universal Analytics will shut off and no longer exist causing a huge problem for any organizations still using Google Analytics. An estimated 90% of all data that a business has collected will be lost. Combined with the fact that everyone has rejected their FLoC alternative already it seems less and less likely Google will be able to deliver ads very effectively as their entire system is based on tracking individuals over multiple sites for 30 days based on individual data.
It’s now time to replace your Google Analytics tool with <a href="https://analytics.aesirx.io/" target="_blank" rel="noopener">a new ethical solution - AesirX</a>.
<img src="https/api.aesirx.io/images/is-the-plan-to-phase-out-universal-analytics-viable.jpg" alt="is the plan to phase out universal analytics viable" width="942" height="531" style="display: block; margin-left: auto; margin-right: auto;" />
<h2>The phaseout of Google's universal analytics</h2>
Since its debut in 2005, Google Analytics has undergone considerable adjustments to better meet the needs of the ever-evolving marketing industry. However, Universal Analytics continues to collect data from third-party cookies and is still dependent on interactions with desktop users.
Cookies are a tool that businesses use to study their consumers' demographics, online behavior, and other factors using Universal Analytics. Google, on the other hand, employs third-party cookies to collect data and keep tabs on every web visitor, giving businesses useful website analytics.
And in March this year, Google announced that it would no longer be processing new hits for its baseline Universal Analytics properties from July 1, 2023. They also disclosed that Google Analytics 4 (GA4) will eventually replace Universal Analytics (1).
<img src="https/api.aesirx.io/images/universal-analytics-will-soon-disappear-in-google-platform.jpg" alt="universal analytics will soon disappear in google platform" width="942" height="1128" />Universal Analytics will soon disappear in Google platform
<h4>What is going to happen after the phaseout?</h4>
<ul>
<li>Users will have access to the previously processed data in their Universal Analytics for at least six months following July 1, 2023.</li>
<li>Before the beginning of 2023, the Setup Assistant will build a new Google Analytics 4 property for users if they are new to this. GA4 shares some basic features with its cousin Universal Analytics, such as goals/conversions and Google Ads links.</li>
<li>Since its debut, GA4 seems to bring more complexity to customer journeys, and an increase in channels, yet it still comes with threatening cookie-based analytics.</li>
<li>Google will soon announce a date when the Universal Analytics properties will be discontinued. After this date, users are not allowed to access any Universal Analytics data via the API or view their reports in the Analytics interface.</li>
</ul>
<h2>Will Google Analytics 4 no longer use third-party cookies?</h2>
In its announcement, Google noted that <a href="https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/" target="_blank" rel="noopener">GA4 offers user-centric measurement</a>, works across multiple platforms, and doesn't rely solely on cookies. It also uses an event-based data model. Yet, nothing is 100% certain until it is put into practice.
Two years ago, a significant Google event became the talk of the IT industry. In January 2020, Google Chrome published a notification announcing its decision to stop using third-party cookies (2). Google outlined how this strategy was developed to improve web privacy. Users will now have access to more precise browser cookie limits, as they previously mentioned. Sounds like what Google Analytics 4 delivers on its promises and guarantees.
However, since that announcement, Google has TWICE postponed the implementation of this plan, confusing all users. The first delay happened in 2021. And recently, Google's CEO just revealed that the plan would be postponed until 2024 (3). Is the promise that GA4 won't use third-party data postponed as well if Google Chrome's legalization hasn't happened yet?
<img src="https/api.aesirx.io/images/after-many-delays-can-we-still-trust-google-on-its-ga4s-announcement.jpg" alt="after many delays can we still trust google on its ga4s announcement" width="942" height="538" />After many delays, can we still trust Google on its GA4’s announcement?
<h2>AesirX Business Intelligence (BI) &amp; Analytics - Perfect Alternatives</h2>
If you are still reliant on analytics tools and searching for MarTech that assures user privacy, <a href="https://aesirx.io/" target="_blank" rel="noopener">AesirX solutions</a> are the answer!
AesirX BI &amp; AesirX Analytics are just 2 of 20 solutions released in 2 years, developing the ONLY first-party MarTech stack in the world that is entirely ethical and compliant. <a href="https://analytics.aesirx.io/" target="_blank" rel="noopener">AesirX analytics solutions are Open-Source tools</a> that only ever collect, store, and analyze business insights in a compliant and privacy-first manner, which means NO third-party tracking cookies. These solutions respect client privacy and are in 100% compliance with GDPR and other laws.
Why should you replace your first-party Google Analytics with AesirX solutions? Because AesirX BI &amp; AesirX Analytics operate based on the principle of no customer privacy abuse, always privacy first, offering many benefits, including:
<ul>
<li>1st-party based platform</li>
<li>Compliant custom solutions</li>
<li>End-to-end service</li>
<li>Free open-source PWA</li>
<li>Freemium options</li>
</ul>
Sign up for FREE digital marketing tools! (No card details required).
<a href="https://github.com/aesirxio" target="_blank" rel="noopener">DOWNLOAD AesirX Solutions for FREE via GitHub.</a>
Or Visit <a href="https://aesirx.io/" target="_self">AesirX.io</a> for more information.
References:
(1) Google’s Help Center. Universal Analytics will be going away. Last updated: October 27, 2022.
(2) Chromium Blog. Building a more private web: A path towards making third party cookies obsolete. Tuesday, January 14, 2020.
(3) Jennifer Elias, CNBC. Google delays cookie-cutting to 2024. Wednesday, July 27.

Is The Plan to Phase Out Universal Analytics Viable?

The world is making a slow shift <a href="https://analytics.aesirx.io/blog/from-retargeting-to-pretargeting-in-marketing" target="_self">from retargeting to pretargeting in marketing</a>. Anyone in the digital marketing industry knows that customer insights are needed to provide a meaningful customer experience. Yet, for years, data collection from online users has meant violation of privacy through invasive 3rd-party cookies, 3rd-party JavaScripts, and tracking pixels - to then being targeted over and over again with the same ads. However, there are much better ways to do customer-centric marketing - more ethically, compliantly (in line with GDPR plus other regional legislation), and respectfully by using 1st-party data. This means Analytics (an alternative to the likes of Google) that only collects 1st-party data through a locally hosted solution - 1st-Party JavaScript Collector.
<img src="https/api.aesirx.io/images/from-retargeting-to-pretargeting-in-marketing.jpg" alt="from retargeting to pretargeting in marketing" width="942" height="531" />
<h2>We need to talk about Retargeting</h2>
For decades, the world of online sales and e-commerce has built its platforms based on the biggest potential customer segment. However, that’s not an ideal way to handle the multiple different customer experiences that each customer segment has.
The problem is, in the late stages of the customer journey, competition is high, and shoppers already know what they want. For years marketers have jumped in using Adwords, FB Ads, and when carts are abandoned, Retargeting and abandoned cart tactics. The focus is on product marketing and pushing product sales.
Late customer journey visitors often have low loyalty, are very price-focused, and shop around from order to order. So why base your entire digital marketing strategy on trying to win customers back that you already lost?
Product-based marketing in e-commerce still remains - the majority of online platforms integrate with 3rd-party cookies and external script loading, which in turn bloats your load time and hurts your search engine rankings over time.
<img src="https/api.aesirx.io/images/pretargeting-in-marketing-stages-of-the-customers-journey.jpg" alt="pretargeting in marketing stages of the customers journey" width="942" height="1005" />Pretargeting in marketing - stages of the customers’ journey
<h2>Early Customer Journey</h2>
To understand these problems and their solutions better, it’s important to know the stages of the customer journey:
STEP 1: Start of the customer journey; very much unaware and with no intent. STEP 2: First step into the customer journey; low intent. STEP 3: Middle of the customer journey; more aware but not sure. STEP 4: Product-based marketing with high intent, and late customer journey.
The earlier you engage with your potential customers, the higher the potential of conversions, and the earlier you get to acquire loyal customers and ambassadors.
A great way to move potential customers through the 4 stages of the customer journey is often by “education” so that you make the unaware aware.
<h2>The Solution: Pretargeting in Marketing</h2>
Retargeting works! But not very well compared to what could be done when you work with your potential customers from the first touchpoint, instead of at the last. Pretargeting is the ability to utilize the information you have from your customers to personalize their customer journey. By intentionally mapping the customer journey and matching the customer experiences with the clarification points &amp; the potential customer (type) needs, you can move beyond account-based marketing and the very late customer journey into the first phases by utilization of behavioral data and mapping - and matching it into the different designed User Experiences.
<h4>Personalization = Meaningful Customer Experiences</h4>
While the marketing of the past heavily relied on a one-size-fits-all approach for all types of customers, the modern marketplace requires a more flexible and targeted approach. Reaching the right customers at the right time is far more effective than taking a mass approach due to evolved individual needs and wants.
There are 5 main types of customers in marketing for which businesses need to tailor attraction and retention techniques. The key is to personalize marketing strategies and target the right audience with the right approach based on the customer experience and behavior of different groups.
<ul>
<li>Loyal customers</li>
<li>Impulse shoppers</li>
<li>Bargain hunters</li>
<li>Reluctant customers</li>
<li>Need-based customers</li>
</ul>
To gain insights into the customer experience to tailor your targeting approach and touchpoints, you need data about their behavior, sources of traffic, demographics and interests. That’s where first-party data comes in.
<img src="https/api.aesirx.io/images/pretargeting-in-marketing-only-use-1st-party-data.jpg" alt="pretargeting in marketing only use 1st party data" width="943" height="531" />Pretargeting in marketing: Only use 1st-party data
<h4>Take Advantage of First-party Data</h4>
What is first-party data?
<ul>
<li>Information collected directly from your audience or customers.</li>
<li>Data from behaviors, actions or interests demonstrated across your website, app, CRM, subscription data, and social data.</li>
<li>High value, accurate, relevant, and quality data because it’s collected directly from the source. It’s also available to you at no cost.</li>
</ul>
Benefits of using first-party data
<ul>
<li>Predict future patterns.</li>
<li>Gain audience insights.</li>
<li>Personalize content and advertisements.</li>
</ul>
How to collect first-party data
If you integrate a Digital Experience Platform, such as AesirX, you can gather the data from various sources and store it in one place. You can also pull data from other sources, such as CRM, ERP, Social Media, PIM, etc.
Customers might give you information when they sign up for your email list or buy a product from your website. Once you have all of the information in the system, you can manage, analyze and activate it all together for a holistic customer understanding.
Why is first-party data best for business?
Any company not collecting and activating first-party data from their properties is basically leaving money on the table. Taking control of first-party data should be a priority for any company that wants to monetize, learn from, and use the asset to scale valuable audiences, deepen engagement with consumers and improve ROI.
<img src="https/api.aesirx.io/images/pretargeting-in-marketing-make-it-customer-centric.jpg" alt="pretargeting in marketing make it customer centric" width="943" height="531" />Pretargeting in marketing: Make it customer centric
<h2>How to do Customer Centric Marketing</h2>
Visitor Patterns
1. Meta Pattern Insights From Customer Journey Mapping - Look beyond Account Based Marketing (ABM) and optimize the user experience for all visitors.
2. Behavioral Data to Personalize - Analyze the Customer Journey and create Customer Patterns to use as a base for Personalization.
3. Clarify Pain Points - Find crucial pain points in the Customer Journey and personalize them to increase conversions by up to 400%.
4. Convert Visitors to Customers - Meeting each potential customer with a more meaningful experience leads to high conversion rates.
Pretargeting
1. Personalization from First Visit - Each Customer Journey Pattern triggers personalization even from the first visit.
2. Paid Advertising Integration - Integrate to FB Conversion API or other channels to enrich from first visits from paid channels.
3. Visitor Behavioral Data - Monitor behavioral data points and use them for real-time personalization with AesirX CTA Modules.
4. E-commerce Preference Matching - Full e-commerce tracking and preference matching, recommend products or personalize the experience.
5. Dynamic Pricing - Utilize a combination of behavioral, geographic, historical and other data sources to implement dynamic pricing.
New Ways of Retargeting
1. Abandoned Cart - As data is collected first-party, it is still possible to trigger an abandoned cart in a first-party DXP like AesirX.
2. Lead Gen - Trigger real-time lead gen based on company, geographical, behavioral, or purchasing data.
3. Onsite Retargeting - Intelligent retargeting based on behavioral triggers to create a more relevant customer journey.
4. Newsletter Triggers - Trigger newsletters based on a full range of first-party data points.
<h2>AesirX</h2>
AesirX is building the world’s first fully legal, 1st-party MarTech stack - 20 Solutions in 2 years, and all Open Source!
<a href="https://analytics.aesirx.io/" target="_self">AesirX Analytics</a> and <a href="https://bi.aesirx.io/" target="_blank" rel="noopener">AesirX BI</a> are 1st-party-based web analytics platforms that collect, store, and analyze business data - only ever in a compliant and privacy-first way. Essentially, they are your 1st-party alternatives to Google Analytics - respectful of your customers’ privacy and fully compliant with GDPR and other regional legislation.
So now everyone has the choice to move away from retargeting and, instead, to pretargeting in marketing.
See the whole picture for the first time; read the full story here: <a href="https://retargeting.aesirx.io/"></a><a href="https://retargeting.aesirx.io/" target="_blank" rel="noopener">https://retargeting.aesirx.io/</a>

From Retargeting to Pretargeting in Marketing

The digital world needs to shift from retargeting to pretargeting in marketing to optimize conversions ethically and only use 1st-party data

All the latest news and interesting articles from AesirX and Partners

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News and Articles

Product Hunt Awards Top 3 in Web3 to AesirX Analytics

Open Source 1st-party web Analytics for Developers

Is The Plan to Phase Out Universal Analytics Viable?

From Retargeting to Pretargeting in Marketing

Want to read more about AesirX Analytics